
[WORKSHOP]
The Roofer's AI Follow-Up Machine!
Thursday, Aug 20, 2026 — 11:00 AM Central (PROPOSED — confirm on calendar)
The Roofer's AI Follow-Up Machine
January was your 2026 plan. February was ranking on Google. June was the Map 3-Pack. July was LSAs. All of it pointed the same direction: make the phone ring. I've never once spent an hour on what happens after it does. That's my miss, and August 20 is me fixing it. Because the leads are already coming in. You're just not there to catch all of them, and nobody's holding a spot for you.
3 problem Layers:
External — What You See
Calls after 5pm when your office manager's gone home. Saturdays. Storm week. The ones that hit while you're on a ladder with a nail gun in your hand. She doesn't leave a message, so the lead never even shows up in your numbers.
Internal — What You Feel
You're paying $45 to $120 a lead and you couldn't tell me your call answer rate if I asked. Some of what you bought is disappearing and you can't see where. That's a rotten feeling for a guy who watches every other cost in the business.
Philosophical — Why It's Wrong
If you paid for the call, you earned a shot at the job. Losing it because you were working isn't losing on price or losing on quality. It's a leak, and leaks get fixed..
I've Watched Roofers Buy Leads for Years. Almost Nobody Answers Them All.
I'm Chris Hunter, and I've been doing SEO since 1998. I built Roofer Marketing Heroes because I kept watching good roofing companies get beat by weaker ones with better marketing.
Here's the part that took me too long to say out loud: I can send you every lead in your zip code and it won't matter if the phone rings out at 7pm. The most expensive lead you'll ever buy is the one you already paid for and never talked to. I've asked hundreds of roofers what their call answer rate is. Nobody knows.
Our mission hasn't changed: double the size of 100 roofing companies by 2028. Some of that is getting you more calls. A bigger chunk of it, honestly, is getting you to keep the ones you've already got.
3 Steps to Stop Leaking the Leads You Bought
1. Save Your Seat - Click below to register. Takes 30 seconds.
2. Show Up Live on Aug 20 - 11 AM Central, 60 minutes. Bring your cost per lead and a rough guess at how many calls you miss in a week. We do the math live, on your numbers.
3. Walk Out and Win - You'll leave knowing what your leak costs every month and exactly which of the four moves to run first.
You Already Paid for That Call. You Shouldn't Lose It to Voicemail.
You spent a hundred bucks to earn that call, and you let it roll to voicemail because you were up on a roof with both hands full. The homeowner doesn't leave a message. She calls the next guy on her list.
You just paid to hand your competitor a job. On August 20, you'll put a real number on what that costs you every month, and you'll walk out with the four moves that stop it.
We help roofing contractors answer every lead they already paid for — so the calls they buy turn into booked jobs instead of a competitor's Saturday.
Your Own Leak Number, Live on the Call Cost per lead × calls you miss in a week × 4.3 weeks × your close rate × your average job. You fill in the blanks. Most rooms go quiet at this slide, and that's the point. It's your math, not mine.
The 4 Moves That Catch a Lead Before Your Competitor Does Answer every call. Text back inside 60 seconds. Work the ones who don't book. Reactivate the pile of dead estimates sitting in your CRM right now.
What AI Voice Agents Do Well, and Where They Fall on Their Face A bad one is obvious in about four seconds and she'll hang up on it. It can't read a claim or hard-price a job. I'll tell you exactly where the line is, because naming what this stuff can't do is the only way you'll trust me on what it can.
The Lead-Leak Calculator + 10-Point Follow-Up Audit Free download. Run it on your own shop that night. One of the ten points is "you've called your own line after hours in the last 30 days." Most roofers never have.
This Workshop Is For You If…
You own or run a roofing company doing $500K–$10M in annual revenue
You're already paying for leads — SEO, Maps, LSAs, ads — and you want to keep more of what you buy
You've missed a call this week and you know it
Not for tire-kickers, marketing agency owners, or anyone hunting a shortcut
What It Costs to Leave This Alone:
None of this is laziness. Every roofer I know is working when the call comes in. You can't answer a phone with both hands full, and you shouldn't have to. But the homeowner with a leak in her ceiling has three tabs open and she isn't waiting on you to get down off that roof.
Sit this one out and here's what keeps happening:
You keep buying at the top and leaking out the bottom, faster than you can pour it in
The leads you miss never show up in your reporting, so the leak stays invisible
Your LSA answer rate drops, your rank drops with it, and Google charges you anyway
Your dead-estimate list sits there another season while those people get new roofs from somebody else
Your competitor is buying the same leads you are. He's not going to out-spend you. He's going to out-answer you.
you're losing leads you already paid for. Learn what missed calls cost you and the 4 moves that plug the leak. Free live workshop, August 20.
Slots are limited for this workshop. The roofers who book first are the ones who'll own Q3.
REGISTER NOW!
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